SCIENCE, SAFETY, AND
THE REAL STORY OF YOUR FOOD

Feel good about what you eat—without the noise, guilt, or price tag.

ONLY 1 IN 5 PEOPLE TRUST MODERN AGRICULTURAL PRACTICES, YET NEARLY 9 IN 10 SAY THEY TRUST FARMERS THEMSELVES.

In Canada and the U.S., where over 80% of the population lives in urban centers, this disconnect creates a gap between the food on our plates and our understanding of how it’s produced.

While advances in most fields—from tech to medicine—are greeted with enthusiasm, agricultural innovations are often met with mistrust. Yet these same advances—like fertilizers, pesticides, and genetically modified (GM) seed—have allowed farmers to grow safe, sustainable, and affordable food on a scale unimaginable just a generation ago.

A woman holds a container of greens while shopping in the produce section, with a basket in her other hand.

MANY FARMERS ARE HESITANT TO SHARE THEIR STORIES—NOT BECAUSE THEY LACK PRIDE IN THEIR WORK, BUT BECAUSE THEY CARE DEEPLY ABOUT GETTING IT RIGHT.

They’re not just feeding us; they’re working every day to meet the highest standards in safety, sustainability, and science. At Trust Your Plate, we’re here to help bring these stories forward so consumers can see the dedication, care, and expertise behind every harvest.

We’re building a bridge between field and city, between producer and consumer, and between perception and reality. By tackling the most pressing questions in farming head-on, we’re not just growing food—we’re growing understanding. Dive into science-backed insights on food safety, sustainability, and the realities of modern agriculture, and join a conversation that’s reshaping what it means to trust your plate.

JOIN THE CONVERSATION

Let’s talk about the facts behind your food. Click here to explore the real stories, data, and sound science that make our food system one you can feel good about.

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